It’s easy in times of economic crisis to start chopping marketing budgets, however we believe the web is a solution to survive economic hard times, not a budget item to cut.
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The web is cost effective |
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A typical website costs roughly the same as a large advertisement in a daily newspaper. A newspaper has a limited lifetime, whereas a website is longer term. |
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The web adapts and grows with you |
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You can build content over time. A website is organic in growth, not once-off like other traditional media. |
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The web is timely |
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You can keep a website up-to-date far more frequently than traditional media. You can test and adapt your message daily, if need be. |
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The web is measurable |
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Using traffic analysis, you can get a clear idea of the visitors to your website, and what they view. No other medium shows you such results based detail. |
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The web is improved communication |
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Using the web, you can engage in direct conversations with your customers and build a stronger, more loyal following. |
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The web is now expected |
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More and more businesses and consumers are using the web to find suppliers or products. Not having a website in this age is akin to not having a telephone. |
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The web reduces customer service costs |
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How much of your staff time is taken up answering typical questions? Your website can answer these in more depth and with better results, over and over without the costs. |
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The web improves systems |
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From downloadable forms, to internal and external communications, to streamlining payment and other systems, the web costs less than paper shuffling and telephone calls. |
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The web builds brand awareness |
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People use the web to speak about products or services irrespective if you have a website. Using the web, you can join and engage the community. |
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The web is global |
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You can sell to your town or city, or you can use the web to sell globally. The web is an exporter’s dream platform. |
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The web works whilst you sleep |
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The web is 24 hours, seven days a week. Your office or shop isn’t. Why should you stop selling or marketing when you go home at the end of the day? |
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The web is faster |
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Using blogs, email newsletters and campaigns means instant communication, not time lagged direct mail or traditional advertising. |
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Your competition is already here |
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If you don’t have a website, we can assure you, your competition does. Why let them have the advantage? |
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It's time to embrace the web! |
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If you currently have a website that needs embracing, or you require a new website, contact Pella Hosting and Website Solutions. |
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message brought to you by embracetheweb.org |
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