ADD VALUE

Changing content adds value to your website that encourages visitors to return. Your website can be like a brochure, which an interested person picks up and reads through one time. But it's an even better tool if it functions more like a newspaper, a publication that interested parties return to again and again for up-to-date information. The interested parties may be your clients...potential clients...their families...or your referral sources. No matter who your visitors are, it's best to provide them with information that they value.

IMPROVE SEARCH ENGINE OPTIMIZATION

Changing content also supports search engine optimization. If the content on your website changes regularly, search engines will index your site more often, sometimes several times per month. This keeps your site's ranking current among search engines.

ENCOURAGE SITE LINKS

Which content should change? Facts about your organization should be updated as soon as possible. This may include staff changes, service changes, address, phone number, etc.  Setting a policy on which standard content to change on a regular basis is the best way to encourage repeat usage from interested individuals, and may even encourage other websites to link to your website as a resource for their own visitors. Linking helps your site in two ways it increases your search engine ranking, and it allows another website to in effect act as a referral source to your website.

Suggested items to include to keep visitors returning:

• Calendar of events
• Online newsletter
• Articles or links to new research
• New items, services and/or specials

Bundle content management into your site maintenance plan for only $10/month.